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Public Understanding of Science
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Scientists and politicians: The need to communicate

W. Parsons

CSIRO, Australia

This paper summarizes the rationale for identifying politicians as an important target audience for public understanding of science activities. It describes and provides evaluation information about an Australian program that provides science information to politicians. We conclude that information for politicians must address their electorate and personal interests; that the underlying message should be that research is about wealth generation; that information must be provided on politicians' terms (quickly, with an awareness of political and legislative cycles, without jargon and well substantiated); and that there are no quick solutions to raising awareness of science and technology.

Public Understanding of Science, Vol. 10, No. 3, 303-314 (2001)
DOI: 10.1088/0963-6625/10/3/304
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