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Public Understanding of Science
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Scientists' motivation to communicate science and technology to the public: surveying participants at the Madrid Science Fair

María José Martín-Sempere

Spanish Council for Scientific Research (CSIC), Joaquin Costa 22, 28002 Madrid, Spain, sempere{at}cindoc.csic.es

Belén Garzón-García

Group for Scientific Activity Studies, Spanish Council for Scientific Research (CSIC)

Jesús Rey-Rocha

Group for Scientific Activity Studies, Spanish Council for Scientific Research (CSIC)

This paper investigates what motivates scientists to communicate science and technology in a science event involving a direct relationship and interaction with the public. A structured questionnaire survey was administered through face-to-face interviews to 167 research practitioners (researchers, technicians, support staff and fellows) at the Spanish Council for Scientific Research (CSIC) who participated in the Madrid Science Fair in the years 2001 to 2004. The motivations of members in each professional category are discussed. The most important motivations have to do with the desire to increase the public's interest in and enthusiasm for science, the public's scientific culture, and public awareness and appreciation of science and scientists. Senior researchers were also highly motivated by a sense of duty. Personal satisfaction and enjoyment were important motivations for younger scientists. This research will help to understand the mechanisms of scientists' motivation, and thus foster and encourage greater and better participation in events of this kind.

Key Words: public communication of science and technology • role of scientists • motivation • science fairs.

This version was published on July 1, 2008

Public Understanding of Science, Vol. 17, No. 3, 349-367 (2008)
DOI: 10.1177/0963662506067660


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