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Public Understanding of Science
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What's this?

Modest witnessing and managing the boundaries between science and the media: A case study of breakthrough and scandal

Joan Haran

Culture and Genomics at the ESRC Centre for Economic and Social Aspects of Genomics at Cardiff University

Jenny Kitzinger

Cardiff University School of Journalism, kitzingerj{at}Cardiff.ac.uk

This article works with the figure of the "modest witness" and the concept of "virtual witnessing" to explore the case of the South Korean scientist, Hwang, whose stem cell breakthroughs are now regarded as hoaxes. We analyze the rhetorical techniques used by the scientific establishment and news media to first endorse, and then disavow, Hwang’s work. In particular, we focus on how the rhetoric of disavowal operates to maintain a dominant understanding of the normal relationship between science and the media. We highlight how journalists and scientists framed the original breakthroughs in ways which obscured the mediation of these events, but, once the scandals emerged, began to foreground the media as a problem. This retrospective acknowledgement of mediation also subtly (re)assigned the problem to the world of celebrity scientists and fictional genres and narratives. This lets news reporting, and routine science—journalist relations off the hook.

Key Words: cloning • discourses of science • media and science • media representation • representation of science • science and popular culture • stem cells

This version was published on November 1, 2009

Public Understanding of Science, Vol. 18, No. 6, 634-652 (2009)
DOI: 10.1177/0963662509338324
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