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Mass communication and public understanding of environmental problems: the case of global warming

University of Washington, kstamm{at}u.washington.edu

Fiona Clark

School of Communications at the University of Washington

Paula Reynolds Eblacas

School of Communications at the University of Washington

Public understanding of global warming, also known as global climate change, is treated here as an example of a mass communication problem that has yet to be adequately solved. A survey of metropolitan area residents found that although people are aware of this problem in a general sense, understanding of particular causes, possible consequences, and solutions is more limited. Both mass media and interpersonal communication appear to make a positive contribution to understanding, as well as to perpetuating some popular misconceptions.

Public Understanding of Science, Vol. 9, No. 3, 219-237 (2000)
DOI: 10.1088/0963-6625/9/3/302


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