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Understanding public support for stem cell research: media communication, interpersonal communication and trust in key actors

University of South Carolina School of Journalism and Mass Communications in Columbia, South Carolina

Susanna Priest

Hank Greenspun School of Journalism and Media Studies, University of Nevada, Las Vegas, susanna.priest{at}unlv.edu

This paper analyzes data from a 2005 telephone survey of 1200 people in the US that included questions about attitudes toward stem cell research and a broad range of communication variables. After all controls, trust in university scientists and religious leaders, exposure to national television news, familiarity, and religious service attendance produced statistically significant main effects on perception of research benefits, together explaining about 31% of the variance. Interpersonal communication may also have contingent effects.

Key Words: interpersonal communication • media exposure • public opinion • stem cell research • trust

This version was published on November 1, 2009

Public Understanding of Science, Vol. 18, No. 6, 704-718 (2009)
DOI: 10.1177/0963662508097625


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